Anthropologie Introduces Destination Shopping
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Last week, Urban Outfitters, Inc. reported plans to roll out 25 to 50 new Anthropologie "mini-malls" over the next five years. The new stores will be nearly three times the size of Anthropologie's current stores, "creating an atmosphere where shoppers can hang out," according to a Bloomberg article. The goal of the strategy is to double sales from the brand by 2020.
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- People:
- Richard Hayne
- Places:
- North America
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