Profile of Success: Tailor-Made for Growth

“There’s accessible data you can analyze and gain quantifiable answers from,” Drayer says. “Recognizing that was my biggest surprise.”

What’s Made Paul Fredrick MenStyle Successful: Surviving the Internet bubble and what it meant in terms of the more dress-down, casual look in the workplace has helped Paul Fredrick gain greater clarity of purpose, Drayer says.

“We recognized our model wasn’t going to work when people were wearing khakis and polo shirts to the office,” he notes. “We moved away from some of the other things we were doing that didn’t fit into that void. The clarity there got us moving in the past few years and helped us succeed.”