By
Christine Cr
and Ell
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
- Action: Ditch messaging trees and change all company communications to be outcome oriented. The first law will tell you what the outcomes are.
3. Align outward. How buyers want to engage should define your company's processes, competencies, metrics and technology infrastructure.
- Action: Instead of worrying about organization charts, redefine every role in terms of how it should engage and enable buyers.
4. Abolish marketing and sales. The model of marketing driving mindshare to produce leads is dead. Buyers want a consistent lifetime experience and research has shown they value that more than the product they're buying.
0 Comments
View Comments
Christine Cr
Author's page
Ell
Author's page
Related Content
Comments