By
Christine Cr
and Ell
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- Action: Determine how buyers define value over time, then align processes and deliverables to fulfill those expectations. The result is an army of customer evangelists.
Companies that embark on the buyer's journey redefine sales and marketing by aligning outward to their prospects’ and customers’ processes and expectations. The results earned make the business case an easy one — shorter sales cycles, increased pipeline velocity and decreased cost of sales.
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Christine Cr
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