Tailoring Directly to Their Customers: A Chat With Sue & Robert Prenner
A hands-on approach helps Sue and Robert Prenner shape and style their upscale apparel catalog
CS: Is it a goal of the company to drive down the demographic age?
BP: Well absolutely! You don’t change your clothes in the cemetery.
CS: What is your primary merchandise?
SP: We started with mens’ furnishings, particularly neckwear and shirts. Now we have a significant number of jackets and trousers.
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- Ben Silver
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