A Continuity Mailer ... Who Me? Never! Why Not?
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Food marketers are the most likely catalogers to run an active continuity program, since their products are consumable and open to replenishment. But there's a wide range of products and program sizes, so don't limit your thinking to food items. Take a look at your evergreen products to see if they might be candidates for a continuity offer to increase purchase frequency. If the products in your existing line aren't appropriate for continuity marketing, ask your merchants to identify continuity products that appeal to your customers.
0 Comments
View Comments
Related Content
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2016/10/1276421_iStock_000022284728.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2022/06/Conns-storefront.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2022/06/GettyImages-670884683.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2024/06/pd-hero-image-1.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/05/CRM-stock-image.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/08/gettyimages-631066318-594x594.jpg&w=142&h=80)
Comments