A Chat with April’s Profile, A.G. Russell and Goldie Russell, president and CEO, A.G. Russell Knives

A.G. Russell: Actually it was the late ‘60s. As soon as I had enough names to start mailing. You’d have to define catalog. I don’t know how it was defined in the late ‘60s, but I was mailing folded brochures, then later stapled.

Goldie: What we would call self-mailers today.

A.G.: I got into brochures pretty early. You do a color brochure with a letter, an order form and a return envelope. It’s totally different today.