9 Tips to Better Catalog Copy
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8. Active vs. passive. Active sentences carry more emotion and zest than passive sentences.
- Active voice: Illuminate outdoor areas with a sconce.
- Passive voice: Outdoor areas can be illuminated with a sconce.
Did you also notice that in the example for passive voice the copy isn't as tight as it could be. Two “neutral” words, can be, bring no value to the content. To check copy in a Word document for passive voice sentences, go to Tools/options/spelling and grammar and check all that applies. As you do a spelling and grammar check, take the opportunity to correct passive sentences.
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Denise Mcgill
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