9 Tips to Better Catalog Copy
Customers are continuously inundated with product offerings and choices. Stimulating, benefit-oriented copy can capture the fleeting attention spans of oftentimes harried customers. And isn’t that the goal — to keep customers browsing through your catalog and not your competitor’s? This is accomplished through clear, tight, sales-oriented copy.
With existing copy, you don’t necessarily have to throw it all away and start from scratch. Sometimes a copy makeover is all that's necessary. Reword passive sentences, dig deeper for benefits, and replace words or phrases that add no value.