Operations & Fulfillment: 7 Signs You Should Consider Outsourcing Your Fulfillment
As with any business decision, carefully weigh the pros and cons of your particular situation, both in the near and long term. There are consultants with expertise in this area who can guide you through the evaluation process. If you decide to outsource, perform careful due diligence to find the service provider that best meets your needs. This includes both the tangible (systems, ownership, management, relevant experience) and intangible (service approach, culture, chemistry).
Make service-level standards clear while holding both parties accountable for their parts. Ideally, the relationship should be a partnership. The vendor needs your active involvement to successfully meet your expectations.
If your business is squeezed by stagnant or declining top-line revenue growth and increasing operating costs, outsourcing your fulfillment operations may improve your bottom line. It’s a business decision that’ll continue to pay dividends in good times and bad.
Steven L. Gregg is senior director of business development at Merkle Response Management Group. He has more than 26 years of sales and marketing experience, including 17 years in outsourced response processing, call-center and fulfillment services. You can reach him at (703) 909-8666 or email@example.com.