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Kim Finnerty
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The shift to digital shopping is well underway. Don't waste time figuring out how to do an end run around digital tools; instead, make them work for you. The activities you undertake now can help make this a profitable holiday season as well as set your business up for success in 2013.
Kim Finnerty is the vice president, shopper insights, at Ryan Partnership. Kim can be reached at kfinnerty@ryanpartnership.com.
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Kim Finnerty
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