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Kim Finnerty
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3. Make sure mobile is part of your mix. Tools such as mobile coupons and SMS tripled in usage between 2010 and 2012. Mobile marketing messages can reach shoppers both while they're planning their trip and in-store. According to Prosper Mobile Insights, the No. 1 activity for mobile shoppers this holiday season will be comparing prices with another physical store, not checking online pricing. Communicate your key point of difference from your usual competitors, whether it's low prices, better selection/service, etc., so shoppers can make an informed decision when they're comparing prices.
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Kim Finnerty
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