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Rob Fuggetta
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5. Advocates will get you new customers - and for less. A VoIp provider is acquiring customers for 54 percent less than other online marketing channels by getting its advocates to share promotional offers with their friends on Facebook, Twitter, email and other channels.
Advocacy is the engine that powers the retail industry. Don't wait to activate your brand advocates; the time is now to amplify the enthusiasm of your best customers to drive sales and recommendations for the holiday season.
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Rob Fuggetta
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