Before dumping cash into traditional pre-holiday marketing methods, consider investing in your brand advocates to drive recommendations and sales for your products. Brand advocates are your most passionate and loyal customers. They're eager to support, promote and defend your brand, and the best part is, they'll do it for free. They don't need perks or incentives to share their enthusiasm. They do it because they've had a great experience with your product(s) and they want to help others.