5 Tips to Unlocking Holiday E-Commerce Success
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Consumers will shop with their devices wherever they find the best experience (and deals). Last year, most companies failed to deliver the mobile experience consumers wanted. Response times averaged over 18 seconds to complete a multistep transaction, which led to increased abandonment and bounce rates as well as revenue loss. Your mobile app strategy must match your shopper's level of urgency and expectations for performance. If it doesn't, it's akin to handing wads of cash to your competitors.
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Klaus Enzenhofer
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