5 Tips to Unlocking Holiday E-Commerce Success
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4. Don't miss the boat on mobility. Mobile shopping is ubiquitous, but consumers still demand performance. In the Harris survey, 37 percent of smartphone and tablet users said they would shop elsewhere if a company's mobile site fails to load within three seconds. This means that companies who want to capitalize on holiday rush periods need to be sure the end-user experience they deliver on tablets and smartphones meets or even exceeds the level of excellence users have come to expect from traditional PC browsers.
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Klaus Enzenhofer
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