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Bruce Jensen
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That’s why progressive car dealers, generally working in partnership with manufacturers, capture product and service purchase data, then send timely, personalized promotions for everything from service interval reminders to accessories and model-branded clothing.
4. Leverage additional opportunities to use personalization. Think about additional touchpoints where you can effectively leverage your data for personalized content. Are you personalizing your billing statements and order forms, for instance?
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- Companies:
- Transcontinental Printing
- Places:
- Quebec
Bruce Jensen
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