5 Tactics to Boost Online ROI
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Mason Wiley
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5. Simplify checkout. The more steps required and pages to load to complete the process of buying a product, the greater the chances for prospective customers to fall out of the purchase funnel. Go to your website and try buying some product yourself to see what buyers encounter; then look for opportunities to make the process faster, easier and painless. Also, try to consolidate as much as you can on as few pages as is practically possible.
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