5 Tactics to Boost Online ROI

1. Test, test, test. Even great online ad placement can produce poor results if your offer or messaging is off. So before you go big, run A/B split tests of different promotions, product offerings and creative units to find which produce the highest conversions.

2. Respond at internet speed. If you “set it and forget it,” you’re not taking advantage of the power of the web. Track clicks, conversions and other online metrics continuously. As soon as you uncover something that’s not working, tweak it or replace it immediately.