5 Steps to Using Behavioral Targeting Effectively

Behavioral ad targeting collects customer information based on cookies or data through internet service providers. This data is processed and then used to serve specific ads online to consumers, targeted to their latest activities.

2. Respect your customers' privacy. Whichever approach you’ve decided to take with behavioral targeting — site-side or ad targeting — it’s essential that your customers know you’ll be using it. Communicate to your customers that their personal data isn't being shared. Businesses need to ensure that they have an open, easy-to-understand privacy policy. Ideally, customers should be able to opt in to any behavioral targeting activity.