Check it Out: Let it Snow, Let it Snow, Let it Snow

Beginning at 11 a.m. EST, Lands' End engaged its Twitter followers. Activities included posing fun weather trivia to followers, hosting a forum for snow day Q&A and offering giveaways to followers. The event wrapped up at 3 p.m. EST. To help promote it, Lands' End tapped its Twitter followers, Facebook fans and blogger network to invite participation. It also issued a search engine optimization advisory.