4 Ways to Build a Brand That Customers Will Love

Moosejaw lives by the following four values, which are key to creating a culture that its customers (and employees) love:

1. Be notable. Every touchpoint is an opportunity to create a brand event, Comerford said. This extends from signage in your stores to phone calls with customer service reps to the boxes you ship your products in. Moosejaw's boxes are adorned with stickers and personal notes from the warehouse employees who fulfill the orders, for example.