4 Tips to Better Understand and Retain New Buyers

You’ve sliced and diced lists, compiled search terms and analyzed affiliates. After all that time, effort and cost, you’ve finally converted that prospect to a new customer. Now what?

Customer strategies tend to focus on acquiring new customers and retaining active ones. Single-purchase buyers fall right between these two customer segments. They’re no longer prospects, but they’re not active customers yet. They’ve dipped their toes in the water and tested your product and your company. New buyer response may be double that of prospects, but it's also often half of multibuyers. It’s also not uncommon for companies to retain less than 30 percent of their new customers.