3 Ways to Prepare For a Post-Recession World
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Eric Holmen
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Retailers surely will feel this the most because even as the leading economic indicators are trending up (e.g., stocks rallying, Wall Street profits), the metrics that apply to the average consumer — and are therefore most important to retailers — are lagging. Unemployment is still high; consumer confidence is still historically low. Customers today aren't just seeking bargains; they expect them. Retailers must direct their marketing efforts to showcase, if not create, value — both now and through the recovery.
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