10 Tips to Save Time and Money on Printing
8. Look at your printer’s distribution capabilities. In light of rising postal costs, this is a big issue for mailers. A printer whose distribution offerings include services such as drop-shipping, ZIP-skipping and catalog bundling can save you a lot of money and get your books into customers’ hands faster, says McAdow.
9. Educate staffers. Studying printing technologies shouldn’t be the task of just a catalog’s IT or production personnel, says McAdow. Merchandise and marketing managers also can improve their workflow procedures using state-of-the-art tools and best practices.
Trade publications that offer informative articles on printing and production should be passed around the office, McAdow continues. In addition, print and production conferences are appropriate for more than just technology personnel.
10. Talk to other printers—even if you’re happy with your current one, says Montini. “In this economic climate, it behooves a cataloger to be more receptive to other vendors and what they have to offer,” he says.
For More Info
* Howard Consulting, (301) 718-0168
* St. Joseph Corp., printer, www.stjoseph.com, (905) 660-3111
* Banta, printer, www.banta.com, (800) 291-1171
* R.R. Donnelley, www.rrdonnelley.com, (312) 326-8000
* Transcontinental Printing, www.transcontinental-printing.com, (800) 265-3160