Zappos Goes Door to Door Surprising and Delighting an Entire Town for the Holidays
One month ago nearly the entire town of Hanover, New Hampshire woke up with something on their doorstep. While not a creature was stirring, a team of 30 Zappos employees descended upon the small town on Nov. 10 to deliver happiness. The gifts came in the form of 1,900 boxes, each containing cold-weather gear including hats, gloves, wool socks and more for the impending Northeast winter. Other items included sunglasses and headphones. It wasn’t by chance. Zappos noticed that Hanover had a huge percentage of loyal customers. The company wanted to show its appreciation beyond the ordinary service it provides via chat and phone on a daily basis.