Zappos Goes Door to Door Surprising and Delighting an Entire Town for the Holidays
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One month ago nearly the entire town of Hanover, New Hampshire woke up with something on their doorstep. While not a creature was stirring, a team of 30 Zappos employees descended upon the small town on Nov. 10 to deliver happiness. The gifts came in the form of 1,900 boxes, each containing cold-weather gear including hats, gloves, wool socks and more for the impending Northeast winter. Other items included sunglasses and headphones. It wasn’t by chance. Zappos noticed that Hanover had a huge percentage of loyal customers. The company wanted to show its appreciation beyond the ordinary service it provides via chat and phone on a daily basis.