Williams-Sonoma Launches First Mobile App

Williams-Sonoma is looking to appeal to its increasingly digital-savvy customers with the launch of a free recipe tool for smartphones. The retailer, in collaboration with Weldon Owen Publishing, a division of Bonnier Corp., and Culinate Inc., has released the Williams-Sonoma Recipe of the Day app on Apple's App Store. The app delivers a seasonally appropriate recipe every day of the year, from a selection of Williams-Sonoma's starters, salads, sides, soups, main dishes and desserts.