Walmart Named Exclusive Retailer for WWE

Walmart was named exclusive retailer for WWE Studios films, thanks to the extension of WWE and Vivendi Entertainments current relationship. Vivendi Entertainment will remain WWEs North American retail and rental distribution partner. This exclusive deal includes WWE Studios next five theatrical releases and will run through the end of next year. The partnership gives Walmart, Sams Club and Walmart.com the exclusive right to sell DVD and Blu-ray versions of the films for the first 90 days of release. WWE is thrilled to further its relationships with Vivendi and Walmart with this exclusive deal, says Jim Connelly, senior vice president