Walgreens uses mobile app as customer loyalty strategy

According to MobileCommerceDaily.com, a large number of Walgreens customers are using its mobile application to refill prescriptions. The company is reporting that more than half of prescription refills are being completed via mobile phone. Walgreens launched its Refill by Scan application for iPhone and Android devices about four months ago. Customers can use their smartphone camera to scan the refill bar code on the prescription bottle. The application also allows customers to view prescription history, change their store and pickup locations or choose the pickup time and day. “Mobile is a key component in our multichannel strategy, which is