Wal-Mart, Pedigree Team on QR Code Campaign

A cause marketing program involving QR codes on bags of Pedigree dog food is part of the month-long Pets Love Wal-Mart campaign. Throughout September, Pedigree will donate a bowl of food to shelter dogs for every QR code scanned. The codes can be found on over 200,000 40-pound bags distributed exclusively at Wal-Mart.