Urban Outfitters Slapped With Lawsuit Over Consumer Data Collection

It has become standard practice in the retail business for cashiers to request the ZIP code of customers paying with a credit card. But while most consumers readily supply this information, it isn't required to check out. In fact, giving the impression it is required may be illegal. At least that's what one law firm is arguing in a class-action complaint filed against Urban Outfitters and its sister company, Anthropologie, in federal court late last month. The law firm, Perry Charnoff PLLC, claims that Urban Outfitters is in violation of