Urban Outfitters rolls out social media sales tool from Needle

Salt Lake City -- Needle announced that Urban Outfitters will use Needle’s Guided Shopping Platform to serve its customers with a personalized online shopping experience. The platform provides a rich chat toolset for agents to assist online shoppers to make a purchase decision including the ability to interactively demonstrate features of products, cross-sell and up-sell with an outfit builder and cart builder, and create social coupons to share with friends via Facebook. “We chose Needle over other providers because their platform provides tools for a creative, high-touch collaboration between fashion experts and with our customer online,” said Holly Devine,