Urban Outfitters’ New Concept Goes Live

Remember Urban Outfitters’ plan from two years ago to launch a new concept aimed at the lucrative bridal market? The retailer has been quietly opening stores under its new BHLDN (pronounced “beholden”) label. In the summer, the company opened a BHLDN store in Houston, and now it has unveiled a second store in Chicago , near the Waldorf Astoria hotel, according to the Chicago Tribune . The store measures 3,600 sq. ft. and features 15-ft. ceilings and a spiral staircase for that grand, romantic feel. According to the Tribune , the store resembles an old-style European