United States of America:Hurley offers virtual try-on for its apparel line

Technology start-up Embodee, whose proprietary online apparel try-on and customization services were developed by award winning creators of visual effects for "The Matrix" movies, has launched its second year and expanded services with Hurley, a quintessential youth lifestyle brand. Using Embodee technologies, Hurley's online shoppers can virtually try-on the full line of Hurley denims styles and washes, and other pants, including corduroys and twills. Now with over 500 digitized pant options to choose from, Hurley customers will benefit from Embodee’s life-like visualizations of best fits from each style and wash on them. Record Sales, Record Reduction in Returns Embodee,