Top Online Retailers Still Miss Key Email Opportunities
A few surprises showed up when my company analyzed the email marketing practices of Internet Retailer's Top 500 online retailers this year. On the up side, more retailers are cross-pollinating their email and social channels for greater growth and engagement. They're also emailing more often in the critical first 30 days after opt-in. But the study also found that fewer marketers offer new subscribers options either to customize their email program or to avoid unsubscribing later on.