Tommy Hilfiger Launches Augmented Reality Fitting Room

Fashion brand Tommy Hilfiger has launched an augmented reality-powered preppy fitting room to help promote its spring/summer limited-edition Prep World collection. The augmented reality fitting room helps extend the reach of the campaign for Prep World by giving anyone with a mobile phone who's close to a Tommy Hilfiger pop-up store the ability to engage with the brand in a unique way. Users can superimpose clothing from the collection onto themselves using the phone’s camera.