This Time, lululemon's ‘Naked Pants’ Are by Design

lululemon athletica is at a turning point. It's been two years since the activewear company brought in Laurent Potdevin as chief executive officer. His task: cut the waste and expense of designing, making and distributing its garments, and rebuild customer trust after the 2013 recall of $98 yoga pants that became sheer when the wearer bent over. Now Potdevin is staking the company's future on innovation, including pants that make women feel naked when they wear them.