Target's ‘Falling for You’ Video Allows Viewers to Watch and Shop

"Falling for You" is about selling stuff, more or less in real time. Whenever an item appears in the film, it simultaneously flashes on the right side of the screen, where viewers captivated by the lipstick, watch or pants-like apparatus can click on what appears to be either a heart or smudge of insect blood. At the conclusion of the film, viewers can buy everything they've hearted/blood-smudged and social-mediafy it to all their pals. I'm happy to report that the technology works seamlessly.