Target to Roll Out Discounts on Store-Brand Credit Card to Drive Sales

This fall, customers using Target-branded credit cards will a get 5 percent discount on every purchase at its stores. Gauging by the results of an eight-month test Target recently concluded in Kansas City, the company expects the program to drive a 1 percent to 2 percent nationwide increase in sales at stores open at least a year by luring shoppers to its stores more frequently to take advantage of the savings.