Swarovski Pushes Do-It-Yourself Trend Internationally

Swarovski, the world-famous Austrian luxury brand, synonymous with crystal glass, is immensely popular for its jewelry and collectible figurines around the world, including Korea. In recent years, Swarovski has been leading the do-it-yourself (DIY) trend in Korea with its ``Create Your Style with Swarovski Elements'' program. The Web site www.create-your-style.kr has attracted over 6,000 members since it was launched last year, but Oh admitted the crystal DIY market is still relatively small compared to the U.S. and Japan.