Survey Shows Retailers Aren't Prepared to Address Demands of Tomorrow’s Consumers
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Demandware<%2Fa>%20released%20survey%20results%20that%20indicate%20that%20retailers%20aren't%20prepared%20to%20meet%20the%20demands%20of%20consumers<%2Fa>%20who%20use%20multiple,%20web-enabled%20touchpoints%20to%20interact%20with%20brands.%20The%20data%20highlights%20a%20gap%20between%20the%20touchpoints%20that%20retailers%20are%20currently%20offering,%20and%20the%20ways%20in%20which%20consumers%20expect%20to%20interact%20with%20brands%20now%20and%20in%20the%20future.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Faggregatedcontent%2Fsurvey-shows-retailers-arent-prepared-address-demands-tomorrow-s-consumers%2F" target="_blank" class="email" data-post-id="29127" type="icon_link">
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Demandware released survey results that indicate that retailers aren't prepared to meet the demands of consumers who use multiple, web-enabled touchpoints to interact with brands. The data highlights a gap between the touchpoints that retailers are currently offering, and the ways in which consumers expect to interact with brands now and in the future.
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