Study Reveals Shifts in Consumers' Online Shopping Behaviors

The e-tailing group and PowerReviews released the findings of the 2010 Social Shopping Study, which surveyed over 1,000 consumers who shop at least 4 times per year and spend $250 or more annually shopping online, to assess their motivations and preferences regarding online product research and customer reviews. The study focused on two key areas: how, when and why consumers are conducting online product research as well as their behaviors and expectations related to customer reviews.