Smartphones and Tablets Influence Consumer Purchasing Decisions

The first key mobile insight every marketer should know is that consumers use their smartphones at many different points in their purchase path. Forty-one percent of those who used their mobile phone to help with shopping said they made a purchase directly on their smartphone; 46 percent said they researched an item on their smartphone then went to a store to make their purchase; and 37 percent said they researched an item on their smartphone then made their purchase online.