Sears Holdings equipping store associates with iPads and iPod Touch devices

Hoffman Estates, Ill. -- Sears Holdings has begun the staged roll out of Apple iPads and Apple iPod Touch devices, starting with nearly 450 stores nationwide. The move is designed enhance the relationship between customers and associates while improving the overall in-store shopping experience, Sears said. "Leveraging wireless access and mobile technology and putting new tools into the hands of our associates and customers is another step toward becoming a truly integrated retailer," said Deidra Merriwether, senior VP and president, Retail Services, Sears. The devices and their applications will immediately help associates improve customer service and create a more