Scott A. Erdman Joins Bluefly as SVP of Merchandising

NEW YORK --(BUSINESS WIRE)-- Bluefly, Inc. (NASDAQ Capital Market: BFLY), a online retailer of designer brands, fashion trends and superior value, announced that Scott A. Erdman, has joined the Company as Senior Vice President of Merchandising. Mr. Erdman comes to Bluefly with 15 years of retail, merchandising and online experience. Mr. Erdman is a highly accomplished merchant with a diverse background including leadership roles with luxury retail, apparel and accessories companies. Most recently, Mr. Erdman served as General Merchandising Manager at Swirl by DailyCandy, a start-up retail venture under the DailyCandy Enterprises umbrella. Prior to that, Mr. Erdman was