Retailers Using iPads to Enhance Shopping Experience
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More retailers are expected to begin incorporating Apple’s iPad into store operations. The shift seems to be retailers' response to consumers’ multichannel shopping habits. Retailers are using iPads as mobile catalogs, equipping sales associates with iPads to gather customer data and testing the device's potential as a portable cash register.
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- People:
- Burberry
- Sandeep Bhanote
- Places:
- London
- New Jersey
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