Retailers Ready to Spend on Expansion, Technology and Branding for Growth in 2013, Survey Finds

Amid an environment challenged by rapidly changing consumer confidence and high national unemployment rates, retail executives say they'll be investing capital to spur growth, with an emphasis on expansion and enhanced technology, according to the 2013 Retail Outlook Survey by KPMG LLP, the U.S. audit, tax and advisory firm. Most executives (85 percent) expect capital spending will increase or remain the same over the next year. When asked where they will increase spending most, executives most frequently cited geographic expansion (61 percent), information technology (40 percent), and advertising and marketing/branding (24 percent).