Retailers Not Taking Full Advantage of Their Site and Shopper Data to Increase Engagement and Drive Sales, Report Finds

Most consumers today begin shopping long before they enter a store or add items to their online shopping cart. There's a wealth of consumer intent data produced during each stage of the buying process that could help retailers drive more sales, yet many fail to capitalize on these opportunities due to poor data collection processes and lack of integration between marketing and e-commerce platforms. These are the highlights of a recent survey of 85 retailers with online shopping carts conducted in February 2013 by Retail Systems Research (RSR).