Retailers eye iPad catalogs to boost sales
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The iPhone's touch screen spurred the development of e-commerce apps from big players including Amazon and eBay. Now the iPad's larger screen and enhanced graphics and video capabilities have retailers racing to create new-format catalogs, Advertising Age reports. "The iPad is a different flavor of the same dish ... but what we're seeing is that there are more actual transactions on the iPad than the iPhone," said Ray Grady, exec VP at Acquity Group consultancy.