Retailers, Beware Hopping on Outlet Bandwagon

If all of your friends jumped off a bridge, would you? It's that sort of bandwagon mentality that has Andy Graiser, co-president of A&G Realty Partners, skeptical about retailers rush toward outlet centers. "I'm a little concerned that a lot of these full-priced retailers are jumping into these outlets too fast and taking too many locations," he said. With consumers hungry for deals, brands from high to low are rapidly adopting these discount stores to whet shoppers’ appetites with deals, without slashing prices at their full-line stores and destroying their margins.